Featured Articles by DoorhangersEtc.com :
How Door hangers Can Work for You
Despite the fact that door hangers are the least expensive of the print media, we believe that they are one of the most effective. The key to an effective door hanger promotion is the right design and the right call to action. Your design must reflect your company’s personality and your message has to induce the customer to buy and buy now.
“In the Door” Advertising
Because your advertising message is hanging on your prospect’s door, it is likely to be carried into your prospect’s home. Unlike the other advertising that your prospect receives in the mail and on television, the door hanger typically stands alone without competition. With an impressive design, your message is very likely to be read.
Buy Now & Later
Most door hangers include a call to action such as a special promotion, limited time offer or coupon. Because they are printed on a heavier weight stock, they are perceived as less disposable than a text-weight flyer. Not only is the customer prompted to buy now, he will keep the door hanger to take advantage of your offer later. Your message will be on-hand the next time your prospect is in need of your product.
Howdy Neighbor Effect
Door hangers also act as a personal calling card. To leave a door hanger on your prospect’s door, you had to have visited them first. Door hangers demonstrate your knowledge of the prospect’s presence while making him aware of your presence in his neighborhood as well.
Name Recognition
The more often you visit your new neighbor, the greater tendency he will have to think of you. A consistent doorhanging campaign trains your prospect to think of you when need arises for your product or service.
Co-op advertising
Let a business partner pay for your adversting in exchange for exposure to your customer base. Several of our customers order boxtoppers or door hangers with their advertisement on one half and a business partner on the other.
> Other Functions
Door hangers are not restricted to promotional advertising. They can be used to disseminate information, to build name recognition, as service reminders, even as calling cards to let your customer know you paid them a visit.
As a direct marketing tool, door hangers also offer a unique opportunity at very personalized messages. Some of our customers have directed their messages to specific neighborhoods and apartment complexes, calling them out by name on the door hanger. The customer reached their target and created the perception that the offer was special and exclusive to their target.
Door hangers are such a valuable, versatile and cost-effective medium, we’re proud to make them our name and our business. To us, everything else is, well...et cetera.
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What to Do When Your Competition Doorhangs Too
If ‘the other guy’ also utilizes doorhanging, don’t fret! Door hangers are still useful for you. As a matter of fact, your competitors doorhanging efforts necessitate your doorhanging - to keep you in the competition.
Try ways of making your door hanger stand out from your competitor. For example, if ‘the other guy’ uses regular 11 inch door hangers - try 14 inch jumbo door hangers. Try a jazzier design, a different color scheme or try a double sided door hanger. Fill the front with an attention-getter and use the back side for your information and other offers.
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Sizing Up the Competition: Are you getting cut short?
Sparked by customer inquiry, we recently compared our offers to a competitor’s lower-priced offer.
We quickly discovered how they were able to trim their price – by trimming their door hanger. The special offer applied to their 3.66” x 8.5” door hanger, or our mini door hanger.
So what’s the difference?
The mini door hanger is essentially 1/3 of a letter-sized sheet of landscape oriented paper when comparing to the full sized 4.25” x 8.5” door hanger. So, the same great marketing vehicle with just a bit less space.
Other questions to ask as you compare door hangers:
- Will I get a templated or custom door hanger design?
- What paper stock and weight am I receiving?
More economical alternatives like the smaller sized door hanger or lighter weight paper stock may meet your needs. Ask us how we can help.
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