How Door hangers Can Work for You
Despite the fact that door hangers are the least expensive of the print media,
we believe that they are one of the most effective. The key to an effective door hanger
promotion is the right design and the right call to action. Your design must reflect
your company’s personality and your message has to induce the customer to buy and buy now.
“In the Door” Advertising
Because your advertising message is hanging on your prospect’s door, it is likely to
be carried into your prospect’s home. Unlike the other advertising that your prospect
receives in the mail and on television, the door hanger typically stands alone without
competition. With an impressive design, your message is very likely to be read.
Buy Now & Later
Most door hangers include a call to action such as a special promotion, limited time
offer or coupon. Because they are printed on a heavier weight stock, they are perceived
as less disposable than a text-weight flyer. Not only is the customer prompted to buy now,
he will keep the door hanger to take advantage of your offer later. Your message will be
on-hand the next time your prospect is in need of your product.
Howdy Neighbor Effect
Doorhangers also act as a personal calling card. To leave a door hanger on your prospect’s
door, you had to have visited them first. Door hangers demonstrate your knowledge of the
prospect’s presence while making him aware of your presence in his neighborhood as well.
Name Recognition
The more often you visit your new neighbor, the greater tendency he will have to think of you.
A consistent doorhanging campaign trains your prospect to think of you when need arises for
your product or service.
Co-op advertising
Let a business partner pay for your adversting in exchange for exposure to your customer base. Several
of our customers order boxtoppers or door hangers with their advertisement on one half and a business partner on the other.
Other Functions
Doorhangers are not restricted to promotional advertising. They can be used to disseminate
information, to build name recognition, as service reminders, even as calling cards to let
your customer know you paid them a visit.
As a direct marketing tool, door hangers also offer a unique opportunity at very personalized
messages. Some of our customers have directed their messages to specific neighborhoods and
apartment complexes, calling them out by name on the door hanger. The customer reached their
target and created the perception that the offer was special and exclusive to their target.
Door hangers are such a valuable, versatile and cost-effective medium, we’re proud to make
them our name and our business. To us, everything else is, well...et cetera.
What to Do When Your Competition Doorhangs Too
If ‘the other guy’ also utilizes doorhanging, don’t fret! Door hangers are still useful
for you. As a matter of fact, your competitors doorhanging efforts necessitate your
doorhanging - to keep you in the competition.
Try ways of making your doorhanger stand out from your competitor. For example, if ‘the other
guy’ uses regular 11 inch hangers - try 14 inch jumbo door hangers. Try a jazzier design,
a different color scheme or try a double sided door hanger. Fill the front with an
attention-getter and use the back side for your information and other offers.
